Work Overview:
Fungify brings a playful and approachable edge to decentralized finance, offering lending and borrowing solutions for any asset. Atoll partnered with Fungify to create a colorful and engaging brand identity, a lovable mascot, intuitive UI/UX design, and striking visuals that capture the fun yet innovative spirit of the platform. Our work ensured that Fungify not only stands out but connects deeply with its target audience.
Objectives:
- Develop a vibrant brand identity and mascot that resonates with DeFi users and NFT enthusiasts.
- Create a visually engaging UI/UX that simplifies complex financial interactions.
- Design playful and informative graphic assets that enhance Fungify’s storytelling.
Scope of Work:
- Branding Design:
Atoll built a bold and colorful brand identity using dynamic shapes and cheerful hues. The design language reflects Fungify’s mission to make DeFi accessible and exciting for everyone. - Mascot Creation:
Meet “Fungi,” the adorable mushroom mascot that embodies Fungify’s charm. Fungi adds a personal touch, making complex financial tools feel approachable and fun. - UI/UX Design:
Our intuitive designs ensure seamless navigation for borrowing and lending. We combined playful elements with streamlined functionality to create a user-friendly interface. - Graphic Design:
We designed visually captivating marketing assets, infographics, and animations that communicate Fungify’s value with energy and clarity. Each element is aligned with the playful yet professional brand ethos.
Results Delivered:
Atoll’s collaboration with Fungify resulted in:
- A cohesive brand identity that fosters engagement and trust within the DeFi and NFT community.
- An unforgettable mascot that boosts brand recall and user connection.
- An intuitive UI/UX design that simplifies lending and borrowing processes while retaining a fun and inviting aesthetic.
- Eye-catching visuals that communicate Fungify’s unique offerings effectively across platforms.
