Work Overview:
Atoll was entrusted with building a vibrant and engaging brand identity, creating a lovable mascot, and designing an intuitive user interface to deliver a top-notch experience for both novice and experienced users in the DeFi ecosystem.
Objectives:
- Create a distinctive and approachable brand identity that captures Ooki’s vision of making DeFi accessible and fun for everyone.
- Design a memorable mascot and vibrant illustrations to reinforce Ooki’s unique personality and brand recall.
- Develop a clean, user-friendly UI/UX design that simplifies DeFi functionalities without compromising on innovation.
Scope of Work:
- Branding Design:
Atoll crafted a modern, approachable brand identity that reflects Ooki’s mission to make DeFi enjoyable and accessible. The bold, colorful visual style positions Ooki as a welcoming and trustworthy platform in the decentralized finance space. - Mascot Design & Illustration:
We created a charming and energetic mascot, "Ooki," to embody the brand’s playful yet professional vibe. Paired with custom illustrations, this brought the brand’s story to life, creating a deeper connection with its users. - UI/UX Design:
Atoll designed an intuitive and visually engaging user interface that simplifies the complexities of DeFi trading, lending, and borrowing. Our focus was on creating seamless user journeys with responsive designs optimized for both desktop and mobile. - Interactive Visual Assets:
From onboarding flows to promotional assets, we developed a library of dynamic visuals to ensure consistency across all touchpoints and enhance user engagement.
Results Delivered:
Atoll’s creative partnership with Ooki resulted in:
- A dynamic and memorable brand identity that sets Ooki apart in the crowded DeFi landscape.
- A beloved mascot and stunning illustrations that resonate with the target audience and enhance brand loyalty.
- A streamlined and user-friendly UI/UX design that empowers users to easily navigate the platform and utilize its features.
- Improved engagement and recognition, positioning Ooki as a go-to DeFi app for trading, lending, and borrowing.
