Work Overview:
Perped is a fully decentralized perpetuals trading platform bridging the gap between real-world assets and on-chain trading. Offering a comprehensive range of S&P 500 assets, Perped empowers traders with unparalleled access to decentralized markets. Atoll was tasked with creating a cutting-edge brand identity and a suite of graphic designs to elevate Perped’s presence in the competitive DeFi ecosystem.
Objectives:
- Develop a distinctive and future-proof brand identity that positions Perped as an industry leader in decentralized perpetuals trading.
- Design visually compelling graphic assets that convey Perped’s mission of transparency, innovation, and accessibility.
- Ensure consistency across all brand touchpoints to build trust and recognition among traders and investors.
Scope of Work:
Branding Design:
Atoll created a modern, bold logo that reflects Perped’s vision of decentralization and innovation. The brand identity was built around clean lines, futuristic typography, and a color palette that evokes trust and technological advancement.Graphic Design:
We designed a suite of promotional materials, including marketing banners, infographics, and investor decks, ensuring that Perped’s message stands out across digital and offline channels. Each element was crafted to resonate with both crypto-savvy users and traditional asset traders entering the DeFi space.Design System Creation:
Atoll developed a scalable visual framework, ensuring design consistency across all of Perped’s platforms and communications, from their website to their social media presence.
Results Delivered:
Atoll’s partnership with Perped resulted in:
- A striking and memorable brand identity that sets Perped apart in the DeFi market.
- Eye-catching graphic designs that clearly communicate Perped’s value proposition and technical innovation.
- Increased engagement and brand trust through cohesive and professional design assets.
